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There has been a recent meme on facebook where women post up status messages saying things like “I like it on the kitchen table” or “I like it in the car”. Well… I’m here to tell the secret.

It’s about handbags. It’s about where women like to put their handbags.

It’s not about women feeling empowered about their sexuality enough to state where they like to enjoy sexual activities. Instead it’s a childish ploy that is meant to raise awareness of breast cancer. Nothing specifically about breast cancer, just that it exists.

I have several problems with this campaign.

Firstly, it is ineffective at getting a real message across on two levels. The message being communicated is vague.  The aim is to raise awareness of breast cancer. If there is a cancer out there that people are not aware about, it’s not breast cancer. messages and stories about breast cancer are all over the media. Don’t get me wrong, I think it’s wonderful that this horrible disease is in the mainstream media. I just think that this particular stunt is not necessary as there is so much information about the existence of breast cancer out there being communicated in a far more effective way. It would perhaps be a better campaign if there was some actual important information in it, such as stressing the importance of mammograms and regular breast examinations. This way it would be communicating something that is not widely communicated.

Even then, it is a fairly ineffective way of communicating an idea. The campaign involves leaving cryptic message for all your friends to see, with no explanation why. The only people who do understand what it means are in on it and so have already had the message communicated to them, so it fails to achieve it’s aim of raising awareness entirely.

If you want to make a real difference, don’t post stupid statements on your status, instead go here. One click will provide a woman with a free mammogram!

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